No. 77. CULTURAL AND RELIGIOUS TOURISM AS COMPONENTS OF THE NATIONAL TOURIST PRODUCT (in Greek)
N. Vagionis, S. Skoultsos. 2016. | ISBN 978-960-341-118-5
Over the last decades, international tourism demand has focused on forms of tourism that meet specific incentives. The modern tourist has a variety of incentives; therefore destinations are forced to offer more complex tourist experiences enriched with alternative activities that are differentiated from the classic model of mass tourism. Two of these forms, which particularly dynamic, are cultural tourism and religious tourism.
This report delimits the concepts of cultural and religious tourism and examines the extent of their participation and effects on the Greek tourist market. Initially, an analysis of the theoretical framework of the two forms is carried out and the elements that record their global momentum are summarized. Next, elements of the national tourist product which shape its particular characteristics are presented. Also, an evaluation of the Greek tourist product in terms of its competitiveness according to demand, supply and tourist assets is attempted. Regarding the analysis of cultural and religious tourism as components of the national tourist product, demand and supply are presented at a national level.
The report concludes with proposals that will contribute to the optimal utilization of the cultural and religious resources of the country, which are considered to be important assets of the domestic tourism product and its international competitiveness.